In a buyer brokerage, the agent primarily represents which party?

In a buyer brokerage, the agent primarily represents the buyer. This means that the agent's primary responsibility is to act in the best interests of the buyer throughout the transaction process. The agent advocates for the buyer in negotiations, helps them find suitable properties, and provides relevant market information to assist in making informed decisions.

The concept of buyer brokerage is centered around a clear understanding that the agent owes fiduciary duties to the buyer, such as loyalty, disclosure, confidentiality, and full accounting. These duties differentiate a buyer agent's role from that of a seller's agent, who focuses on the interests of the seller in a transaction.

This representation role is crucial because it ensures that the buyer’s needs and preferences are prioritized, providing them with a sense of security and support during the home-buying process.